Opportunity Information: Apply for SMK80021PAS002
The Public Diplomacy Grants Program 2021 is a discretionary funding opportunity offered by the U.S. Embassy in Skopje (Public Affairs Section) under the U.S. Department of State. Its core purpose is to support creative, public-facing projects that strengthen mutual understanding between the United States and North Macedonia and that visibly reinforce the bilateral relationship. The program is designed for initiatives that connect communities, elevate shared values, and encourage collaboration in areas where U.S. experience, expertise, or cultural presence can add clear value.
The Embassy is looking for proposals in several priority themes: entrepreneurship and innovation; culture and the arts (especially projects that build mutual appreciation of American and North Macedonian artistic work); diversity and the empowerment of youth and underserved communities; democratic processes and democratic values; building resilience to disinformation; environmental protection; and efforts that support North Macedonia's Euro-Atlantic integration. In practice, this means projects should not just be locally beneficial, but should also align with public diplomacy goals by fostering exchange, dialogue, and positive engagement with U.S. ideas, partners, or cultural perspectives.
Examples of activities that fit well under this Annual Program Statement include youth engagement, leadership, and education programs, especially those that create exchanges or sustained connections between young people in North Macedonia and the United States. The Embassy also welcomes proposals that bring an American expert or performer to North Macedonia, as well as events like conferences, workshops, forums, panel discussions, and master classes focused on American themes or issues of shared interest. Exhibitions featuring American works or American-related themes are eligible, and cultural programming is encouraged when it intentionally reaches youth and underserved communities. The program also supports television and social media content that advances these public diplomacy objectives, along with projects that promote democratic values and more innovative efforts to identify and counter disinformation.
A central eligibility expectation is that every funded project must include a clear "American element." That could be a cultural connection, the involvement of American experts, performers, organizations, or institutions, or an approach that draws on U.S. best practices and shares them in a meaningful way. The idea is that the U.S. connection should be integral to the project design, not an add-on, and it should be evident in the activities, partnerships, and intended outcomes.
The announcement also outlines what the Embassy generally does not fund. Proposals are typically not supported if they center on printing or promoting books/manuscripts, paying for travel to the United States for professional development, covering ongoing salary costs, purchasing office equipment, or finishing activities that already started with other funding. The program is also not intended to underwrite the general promotion of local arts scenes without a strong U.S. public diplomacy tie-in. Importantly, the Embassy will not fund projects that are inherently political, partisan, or appear to support electoral campaigns, political parties, or party-affiliated activities. Fundraising campaigns, commercial or trade activities, and individual travel to conferences or meetings are also outside the program scope, as are general social welfare projects and projects that support religious activities.
From the posted source details, the opportunity number is SMK80021PAS002, the assistance listing is CFDA 19.040, and awards are offered through grants and cooperative agreements. The maximum award amount is listed as up to $20,000, with an expected 10 awards. The opportunity was created on December 23, 2020, and the original closing date was July 30, 2021. The funding activity category is listed as "Other," reflecting the broad public diplomacy focus rather than a single technical sector.Apply for SMK80021PAS002
- The Department of State, U.S. Mission to North Macedonia in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Public Diplomacy Grants Program 2021" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Dec 23, 2020.
- Applicants must submit their applications by Jul 30, 2021. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $20,000.00 in funding.
- The number of recipients for this funding is limited to 10 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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